Superordinate Goals and Structured Contact

Takes practice

Reduce hostility between groups by having them work together, as equals, toward a goal that both want and neither can reach alone; mere exposure or exhortation does little, but cooperative contact under the right conditions reliably lowers prejudice.

How to do it

  1. 1Find a goal that is real and shared: the flooded road, the school budget, the league that needs enough players, the deadline both departments will miss. It must matter to both groups and require both.
  2. 2Set the conditions Allport identified: equal status within the activity, cooperation and not competition between the groups, and visible support from authorities or norms both sides respect.
  3. 3Mix the teams. Do not pit one group against the other, even in fun; structure tasks so that success depends on people from both groups.
  4. 4Make it repeated and long enough for acquaintance. One event produces a pleasant afternoon; a season produces friendships.
  5. 5Let people be individuals. Arrange work in pairs or small groups where personal information is naturally exchanged, while group identities remain visible enough that goodwill generalizes beyond "the exception".
  6. 6Arrange an early, achievable success, and expect friction. In the original study, several joint tasks were needed before hostility dropped.
  7. 7As an individual, join something cross-cutting (a sports team, a volunteer crew, a choir, a mutual-aid group) where the people you have been told to fear are simply teammates.

What to say

  • Neither of our groups can get this fixed alone. What if we put in one joint request and split the work?
  • Let us mix the teams, not play your side against ours.

When to use it

  • A workplace, school, congregation, or neighbourhood divided into hostile camps.
  • After a merger, a redistricting, or an influx of newcomers.
  • When outside actors are profiting from setting two local groups against each other.
  • Designing youth, sport, or community programmes meant to build cohesion.

Counters

Evidence and how strong it is

Sherif et al. (1961) reported that at the Robbers Cave camp two groups of boys, made hostile through competition, were not reconciled by pleasant shared activities but became friendlier after a series of problems (a failed water supply, a stalled truck) that required joint effort. Allport (1954) specified the conditions under which contact reduces prejudice. Pettigrew & Tropp (2006) meta-analysed 515 studies and found that intergroup contact typically reduces prejudice (average correlation around -0.21), more strongly when Allport's conditions are met, and that the effect generalizes beyond the individuals met. Evidence strength: good overall, with important qualifications. Perry (2018), using archival records, shows that the Robbers Cave study was heavily stage-managed and that an earlier attempt in which the boys did not turn on each other went unpublished, so it is an illustration and not proof. Paluck, Green & Green (2019) restricted the contact literature to randomized experiments with delayed outcomes and found positive but smaller and more variable effects, with little evidence for adults and for ethnic or racial prejudice specifically. A randomized field experiment by Mousa (2020), mixing Christian and Muslim players on soccer teams in post-ISIS Iraq, improved behaviour toward teammates of the other group but did not generalize to the wider outgroup.

Cautions
  • Contact under bad conditions makes things worse. Unequal status, competition for scarce resources, or forced proximity without a shared task can harden prejudice; negative contact has stronger effects than positive contact.
  • A common enemy is the cheap substitute. Uniting two groups against a third achieves cohesion by exporting the hostility; the goal should be a problem, not a people.
  • Harmony is not justice. Warm contact can reduce a disadvantaged group's motivation to press legitimate grievances. Do not use joint activities to paper over a real inequity that needs fixing.
  • Never apply this to individual abuse. A person harmed by another should not be pushed into "working together" with them.
  1. Sherif, M., Harvey, O. J., White, B. J., Hood, W. R., & Sherif, C. W. (1961). Intergroup Conflict and Cooperation: The Robbers Cave Experiment. University of Oklahoma Book Exchange
    The original report that superordinate goals, not mere pleasant contact, reduced hostility between the two groups.
  2. Allport, G. W. (1954). The Nature of Prejudice. Addison-Wesley
    The statement of the contact hypothesis and its optimal conditions: equal status, common goals, cooperation, and institutional support.
  3. Pettigrew, T. F., & Tropp, L. R. (2006). A Meta-Analytic Test of Intergroup Contact Theory. Journal of Personality and Social Psychology, 90(5), 751-783
    Meta-analysis of 515 studies finding that contact reduces prejudice, most strongly under Allport's conditions.
  4. Paluck, E. L., Green, S. A., & Green, D. P. (2019). The Contact Hypothesis Re-Evaluated. Behavioural Public Policy, 3(2), 129-158
    Review restricted to randomized studies showing smaller, more variable effects and gaps in the evidence for adults.
  5. Perry, G. (2018). The Lost Boys: Inside Muzafer Sherif's Robbers Cave Experiment. Scribe
    Archival critique showing the extent of experimenter intervention and an earlier unpublished failed attempt.
  6. Mousa, S. (2020). Building Social Cohesion Between Christians and Muslims Through Soccer in Post-ISIS Iraq. Science, 369(6505), 866-870
    Randomized field experiment showing cooperative contact improved behaviour toward teammates without generalizing to the wider outgroup.
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