Pick the reader closest to you
Four stops each, in order. Almost everything here works with no account and no AI. If you already know what you are looking for, search instead.
Marketer or founder
You sell something and want to persuade without tricking anyone.
- 1Campaign Manual: Marketing, ActiveNine stages with a worksheet and an ethics gate at each.
- 2Flip to the Defensive side at stage 5See your creative the way a wary customer does.
- 3Dark patterns to avoidThe designs regulators are acting on.
- 4Self-audits for teams that persuadeTARES, the front-page test, the disclosure checklist.
Advocacy, public-health, or campaign team
You want to change minds or behavior at scale, in the open.
- 1Campaign Manual: Influence, ActiveThe seven-phase planning cycle, held to truthful, attributed influence.
- 2How covert versions were caughtNine documented operations and what exposed them.
- 3Depolarization sciencePersuading without raising contempt for the other side.
- 4The TARES testThe approval gate used throughout the manual.
Communications, moderation, or trust-and-safety
Something is being pushed at your organization or community and you have to respond.
- 1Campaign Manual: Influence, DefensiveRecognize each phase and decide how to respond.
- 2Coordination AnalyzerCheck a set of posts for behavioral signals.
- 3Attribution guideWhat you can and cannot say about who is behind it.
- 4Response stageIgnore, verify, report, correct, or prebunk.
Journalist or researcher
You verify claims and write about campaigns.
- 1Operation anatomiesHow analysts write up an operation, with measured effect reported honestly.
- 2Attribution guideThe evidence ladder and confidence language.
- 3Lateral readingThe verification habit with the best evidence behind it.
- 4Methodology and correctionsHow this site is sourced, and what it has got wrong.
Consumer
You want to stop being steered by ads, subscriptions, and sales pressure.
- 1Campaign Manual: Marketing, DefensiveRead any offer stage by stage, with a decision check.
- 2Manipulation DetectorPaste a message and see what it is doing.
- 3Consumer defensesCancel dates, virtual cards, unit prices, cooling-off rights.
- 4Practice: sales drillsTell real deadlines from fake ones.
Worried about scams (for yourself or a relative)
Calls, texts, and emails asking for money or codes.
- 1Scams and social engineering defensesRules that work however convincing the story is.
- 2The scam triadUrgency, authority, secrecy: the pattern behind most of them.
- 3Gift cards mean scamThe single most useful rule.
- 4Practice: scam drillsIncluding real fraud alerts you should not ignore.
Worried about a relationship or a group
Something feels controlling and you want words for it.
- 1Safety firstRead the safety note before anything else. US: 1-800-799-7233, thehotline.org.
- 2Coercive controlThe pattern, described so you can recognize it.
- 3Recognizing high-control groupsA learning path on how groups recruit and retain.
- 4Safety planning firstWhy planning comes before confrontation.
Parent, teacher, or student
You want to build the habit of checking before believing.
- 1PracticeDrills, scenarios, and a before-and-after test.
- 2SIFT methodFour moves for any claim online.
- 3Learning pathsStructured reading from fundamentals up.
- 4Statistics that misleadCharts, base rates, and risk numbers.
Debater
You want to argue honestly and handle dishonest moves live.
- 1Debate ArenaLive debates against a person or an AI opponent, with a moderator that checks your facts against sources and scores truth, logic, judgment, and ethics.
- 2Debate defensesPin the bailey, name the missing premise, note and return.
- 3SteelmanningRefute the strongest version or refute nothing.
- 4Legal and debate entriesBurdens, impact calculus, cross-examination.
Lawyer or law student
Courtroom persuasion and its limits. Educational, not legal advice.
- 1Courtroom entriesStory model, cross-examination, improper argument.
- 2Story modelHow jurors actually decide.
- 3Golden-rule argumentA prohibited appeal, the rule, and the cure.
- 4Courtroom defensesFor advocates, jurors, and witnesses.