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Pick the reader closest to you

Four stops each, in order. Almost everything here works with no account and no AI. If you already know what you are looking for, search instead.

Marketer or founder

You sell something and want to persuade without tricking anyone.

  1. 1
    Campaign Manual: Marketing, Active
    Nine stages with a worksheet and an ethics gate at each.
  2. 2
    Flip to the Defensive side at stage 5
    See your creative the way a wary customer does.
  3. 3
    Dark patterns to avoid
    The designs regulators are acting on.
  4. 4
    Self-audits for teams that persuade
    TARES, the front-page test, the disclosure checklist.

Advocacy, public-health, or campaign team

You want to change minds or behavior at scale, in the open.

  1. 1
    Campaign Manual: Influence, Active
    The seven-phase planning cycle, held to truthful, attributed influence.
  2. 2
    How covert versions were caught
    Nine documented operations and what exposed them.
  3. 3
    Depolarization science
    Persuading without raising contempt for the other side.
  4. 4
    The TARES test
    The approval gate used throughout the manual.

Communications, moderation, or trust-and-safety

Something is being pushed at your organization or community and you have to respond.

  1. 1
    Campaign Manual: Influence, Defensive
    Recognize each phase and decide how to respond.
  2. 2
    Coordination Analyzer
    Check a set of posts for behavioral signals.
  3. 3
    Attribution guide
    What you can and cannot say about who is behind it.
  4. 4
    Response stage
    Ignore, verify, report, correct, or prebunk.

Journalist or researcher

You verify claims and write about campaigns.

  1. 1
    Operation anatomies
    How analysts write up an operation, with measured effect reported honestly.
  2. 2
    Attribution guide
    The evidence ladder and confidence language.
  3. 3
    Lateral reading
    The verification habit with the best evidence behind it.
  4. 4
    Methodology and corrections
    How this site is sourced, and what it has got wrong.

Consumer

You want to stop being steered by ads, subscriptions, and sales pressure.

  1. 1
    Campaign Manual: Marketing, Defensive
    Read any offer stage by stage, with a decision check.
  2. 2
    Manipulation Detector
    Paste a message and see what it is doing.
  3. 3
    Consumer defenses
    Cancel dates, virtual cards, unit prices, cooling-off rights.
  4. 4
    Practice: sales drills
    Tell real deadlines from fake ones.

Worried about scams (for yourself or a relative)

Calls, texts, and emails asking for money or codes.

  1. 1
    Scams and social engineering defenses
    Rules that work however convincing the story is.
  2. 2
    The scam triad
    Urgency, authority, secrecy: the pattern behind most of them.
  3. 3
    Gift cards mean scam
    The single most useful rule.
  4. 4
    Practice: scam drills
    Including real fraud alerts you should not ignore.

Worried about a relationship or a group

Something feels controlling and you want words for it.

  1. 1
    Safety first
    Read the safety note before anything else. US: 1-800-799-7233, thehotline.org.
  2. 2
    Coercive control
    The pattern, described so you can recognize it.
  3. 3
    Recognizing high-control groups
    A learning path on how groups recruit and retain.
  4. 4
    Safety planning first
    Why planning comes before confrontation.

Parent, teacher, or student

You want to build the habit of checking before believing.

  1. 1
    Practice
    Drills, scenarios, and a before-and-after test.
  2. 2
    SIFT method
    Four moves for any claim online.
  3. 3
    Learning paths
    Structured reading from fundamentals up.
  4. 4
    Statistics that mislead
    Charts, base rates, and risk numbers.

Debater

You want to argue honestly and handle dishonest moves live.

  1. 1
    Debate Arena
    Live debates against a person or an AI opponent, with a moderator that checks your facts against sources and scores truth, logic, judgment, and ethics.
  2. 2
    Debate defenses
    Pin the bailey, name the missing premise, note and return.
  3. 3
    Steelmanning
    Refute the strongest version or refute nothing.
  4. 4
    Legal and debate entries
    Burdens, impact calculus, cross-examination.

Lawyer or law student

Courtroom persuasion and its limits. Educational, not legal advice.

  1. 1
    Courtroom entries
    Story model, cross-examination, improper argument.
  2. 2
    Story model
    How jurors actually decide.
  3. 3
    Golden-rule argument
    A prohibited appeal, the rule, and the cure.
  4. 4
    Courtroom defenses
    For advocates, jurors, and witnesses.