Marketing campaigns
The same stage from the receiving end: what it looks like, how to detect it, and how to respond.
What the offer wants from you
What does this campaign want from me, and who benefits if I comply?
Why you are seeing this
Why am I seeing this, and what does the sender think they know about me?
Strip the frame, keep the claim
What is actually being claimed once the framing is stripped away?
Who is really speaking
Who is really speaking, and how did this reach me?
Information or pressure
Which parts of this are information and which are pressure?
You are in the experiment
Am I part of an experiment, and how would I tell?
Volume, timing, and the pause rule
Is this volume and timing organic, or manufactured?
What is being measured about you
How much of this actually worked on people, and how would anyone know?
Respond in proportion
What do I do about it: ignore, verify, report, rebut, or prebunk?
Your plan
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